Measuring advertising effectiveness /

Bibliographic Details
Other Authors:	Wells, William D.
Format:	eBook
Language:	English
Published:	Mahwah, N.J. : L. Erlbaum Associates, 1997.
Series:	Advertising and consumer psychology.
Subjects:	Advertising > Research. Advertising > Research > United States > Congresses. Publicité > Recherche > États-Unis > Congrès. Publicité > Recherche. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising > Research United States Reclame. Effectiviteit. Marktonderzoek. Electronic books. Conference papers and proceedings
Online Access:	Connect to the full text of this electronic book

Available Online