Digital advertising and consumer behavior /
This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies -- including 360-degree video, virtual reality, augmented reality, mixed reality, 3D...
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Bibliographic Details
| Other Authors: |
Jayawardena, Nirma Sadamali
(Editor),
Quach, Sara
(Editor),
Thaichon, Park
(Editor),
Behl, Abhishek, 1987-
(Editor) |
|---|
| Format: | eBook
|
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| Language: | English |
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| Published: |
Singapore :
Springer,
2026.
|
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| Series: | Management for professionals,
|
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| Subjects: | |
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