Marketing Chinese children's books : paratext and the politics of authorship /

An exploration of the strategies used by Chinese children's publishers to package and promote their authors, Marketing Chinese Children's Books situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looki...

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Bibliographic Details

Main Author:	Weightman, Frances (Author)
Format:	Book
Language:	English
Published:	London ; New York : Bloomsbury Academic, 2026.
Series:	Bloomsbury perspectives on children's literature.
Subjects:	Children's literature > Authorship. Marketing > China. Chinese literature.