The SAGE handbook of luxury brand management and marketing /
The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future d...
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Bibliographic Details
| Other Authors: |
Heine, Klaus
(Editor),
Phan, Michel
(Editor),
Phau, Ian
(Editor),
Cervellon, Marie-Cecile
(Editor),
Ko, Eunju, 1968-
(Editor) |
|---|
| Format: | Book
|
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| Language: | English |
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| Published: |
London : Thousand Oaks, California :
SAGE Publications,
[2026].
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| Subjects: | |
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