After hype : the business of taming the digital economy /

"From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscape...

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Bibliographic Details

Main Authors:	Pollock, Neil, 1967- (Author), Williams, Robin, 1952 November 13- (Author)
Format:	eBook
Language:	English
Published:	Cambridge : Cambridge University Press, 2026
Subjects:	Management. Technological innovations. Gestion. Innovations. management. Management Technological innovations Electronic books.
Online Access:	Connect to the full text of this electronic book