APA (7th ed.) Citation

Frazier, G. L. (2026). Marketing and channel management for low brand equity firms: Principles for financial success. Springer.

Chicago Style (17th ed.) Citation

Frazier, Gary L. Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success. Cham: Springer, 2026.

MLA (9th ed.) Citation

Frazier, Gary L. Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success. Springer, 2026.