Marketing and channel management for low brand equity firms : principles for financial success /
This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand equity f...
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| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2026.
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| Series: | Management for professionals,
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| Subjects: |
Purchase on Demand
| Call Number: |
HF5415.1255 .F73 2026 |
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| Notes: |
This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item will take 5-10 business days to arrive. |
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| Call Number | Status | Get It |
| HF5415.1255 .F73 2026 | Available | |