Arts and cultural sponsorship : systematic planning of partnerships between actors in the cultural sector and businesses /
Arts and Cultural Sponsorship connects the cultural engagement of companies with strategic corporate and marketing communication. It is based on external cooperation with cultural institutions and internal collaboration with various communication departments within the company. The aim of this book...
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Language Notes: | Translated from German. |
| Published: |
Wiesbaden :
Springer,
[2026]
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| Series: | Jossey-Bass business & management series.
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| Subjects: |
Table of Contents:
- Concept and fundamentals of cultural sponsorship
- Forms of cultural sponsorship
- Integration of cultural sponsorship into cultural financing
- Management process of cultural sponsorship and Cultural Sponsorship Canvas
- Situational analysis in cultural sponsorship
- Goals and target groups of cultural sponsorship
- Development of a cultural sponsorship strategy
- Selection of cultural sponsorships
- Operational design of cultural sponsorship
- Integration of cultural sponsorship into marketing and corporate communication
- Success measurement in cultural sponsorship
- Trends in the use of cultural sponsorship.