Arts and cultural sponsorship : systematic planning of partnerships between actors in the cultural sector and businesses /

Arts and Cultural Sponsorship connects the cultural engagement of companies with strategic corporate and marketing communication. It is based on external cooperation with cultural institutions and internal collaboration with various communication departments within the company. The aim of this book...

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Bibliographic Details

Main Authors:	Bruhn, Manfred (Author), Pöllmann, Lorenz (Author)
Format:	eBook
Language:	English
Language Notes:	Translated from German.
Published:	Wiesbaden : Springer, [2026]
Series:	Jossey-Bass business & management series.
Subjects:	Corporate sponsorship. Cultural industries. Public relations > Management. Marketing > Management. Parrainage publicitaire. Relations publiques > Gestion. Marketing > Gestion. Electronic books.