AI and consumer interaction in business : from recommendation to emotional connection /
This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a compre...
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| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
2026.
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| Series: | Management for professionals,
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Purchase on Demand
| Call Number: |
HF5415.125 .Y35 2026 |
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| Notes: |
This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item will take 5-10 business days to arrive. |
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| Call Number | Status | Get It |
| HF5415.125 .Y35 2026 | Available | |