Political branding in Ghana : designing and delivering the political brand promise /

This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in d...

Full description

Bibliographic Details
Main Author:	Manyo, Joyce (Author)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, 2026.
Series:	Palgrave studies in political marketing and management,
Subjects:	Communication in politics > Ghana. Branding (Marketing) > Political aspects > Ghana. Political campaigns > Ghana. Communication politique > Ghāna. Stratégie de marque > Aspect politique > Ghāna. Branding (Marketing) Communication in politics Political campaigns Ghana Electronic books.

Purchase on Demand

Holdings details from Purchase on Demand
Call Number	Status	Get It
Call Number:		JA85.2.G4 M35 2026
Notes:		This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item will take 5-10 business days to arrive.

JA85.2.G4 M35 2026	Available