Corporate storytelling for branding : the new art and science of compelling corporate communication /

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate storytelling for branding, with a particular focus on Africa and the opportunities in that regi...

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Bibliographic Details
Main Author:	Nyagadza, Brighton (Author)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2026]
Subjects:	Brand name products. Brand name products > Africa. Branding (Marketing) Branding (Marketing) > Africa. Business communication. Business communication > Africa. Storytelling. Storytelling > Africa. Produits de marque. Produits de marque > Afrique. Stratégie de marque. Stratégie de marque > Afrique. Communication dans l'entreprise. Communication dans l'entreprise > Afrique. Art de conter. Art de conter > Afrique. branding. Brand name products Business communication Storytelling Africa Electronic books.

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Call Number:		HF5415.1255 .N93 2026
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