Gamified approaches to advertising and marketing communication /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Erdem, M. Nur, 1976- (Editor), Mayadağlı, Cansu, 1988- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:	Communication in marketing. Advertising. Gamification. Communication en marketing. Ludification. Electronic books.
Online Access:	Connect to the full text of this electronic book