Rethinking consumer data and behavior /

Today’s food and agricultural consumers are driven by more than just price They are influenced by trust, values and perceptions that are often difficult to measure. Rethinking Consumer Data and Behavior explores what truly shapes consumer choices and how businesses can respond effectively. This book...

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Bibliographic Details

Main Author:	Widmar, Nicole J. Olynk (Author)
Format:	Book
Language:	English
Published:	West Lafayette, Indiana : Purdue University Press, [2026].
Series:	Consumer corner ; 5
Subjects:	Consumer behavior.