The college textbook publishing industry in the U.S. 2000-2022 : the search for competitive marketing strategies /

Bibliographic Details
Main Author:	Greco, Albert N., 1945- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2023]
Series:	Marketing and communication in higher education.
Subjects:	College textbooks > Publishing > United States > History > 21st century. College textbooks > Publishing > History. Electronic books.
Online Access:	Connect to the full text of this electronic book

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