Advertising and promotion : an integrated marketing communications perspective /

Bibliographic Details
Main Authors:	Belch, George E. (George Edward), 1951- (Author), Belch, Michael A. (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York, NY : McGraw Hill LLC, [2024]
Edition:	13e.
Subjects:	Advertising. Sales promotion. Communication in marketing. Ventes > Promotion. Communication en marketing. Advertising Communication in marketing Sales promotion Electronic books.
Online Access:	Connect to the full text of this electronic book

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