Marketing strategies for total quality management in hospitality excellence /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Rana, Varinder Singh (Editor), Gupta, Babeet (Editor), Arora, Nittan (Editor), Shameem, Beenish (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2026]
Subjects:	Hospitality industry > Marketing. Hospitality industry > Management. Total quality management. Tourism > Management. Accueil (Tourisme) > Gestion. Qualité totale. Artificial Intelligence (AI) Augmented Reality (AR) Customer Experience. Eco-Tourism. Emotional Intelligence (EI) Fast Food Phenomenon. Health Implications. Hospitality Services. Hotel Industry. Industry Competitiveness. Internal Marketing. Marketing Strategies. Service Excellence. Shopping Experience. Technology. Total Quality Management (TQM) Practices. Electronic books.
Online Access:	Connect to the full text of this electronic book

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