HBR's 10 Must Reads on Marketing, Updated and Expanded.

Bibliographic Details

Corporate Author:	EBSCOhost
Other Authors:	Levitt, Theodore, 1925-2006, Reichheld, Frederick F., Martin, Roger L., Matz, Sandra
Format:	eBook
Language:	English
Published:	Boston, MA : Harvard Business Review Press, 2026.
Series:	HBR's 10 must reads (Series)
Subjects:	Marketing. Strategic planning. Planification stratégique. marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book