Good is the new cool : the principles of purpose /
"Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies Discover, Define, Design and Deploy it? How can older companies reverse-...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Los Angeles, California] :
Conspiracy of Love,
[2021]
|
| Subjects: |
| Summary: | "Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies Discover, Define, Design and Deploy it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? How do you measure the ROI of Purpose? And how can leaders harness its power to create compelling business models and product innovations that drive both financial success and social impact? In this inspiring and insightful book, Afdhel Aziz and Bobby Jones, from leading purpose consultancy Conspiracy of Love, deliver a masterclass on the subject. Their inspiring stories of the women and men on the purpose revolution's front lines show the immense desire among so many business leaders to do meaningful work with compassion and empathy." -- |
|---|---|
| Physical Description: | xii, 391 pages : illustrations ; 22 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781736785812 1736785818 9798707136269 |