Good is the new cool : the principles of purpose /

"Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies Discover, Define, Design and Deploy it? How can older companies reverse-...

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Bibliographic Details

Main Authors:	Aziz, Afdhel (Branding professional) (Author), Jones, Bobby (Marketing professional) (Author)
Format:	Book
Language:	English
Published:	[Los Angeles, California] : Conspiracy of Love, [2021]
Subjects:	Marketing > Social aspects. Marketing > Moral and ethical aspects. Branding (Marketing) > Social aspects. Branding (Marketing) > Moral and ethical aspects. Social responsibility of business. Marketing > Aspect social. Marketing > Aspect moral. Stratégie de marque > Aspect social. Stratégie de marque > Aspect moral. Entreprises > Responsabilité sociale. Product management.