Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind /

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

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Bibliographic Details

Main Author:	Gofman, Alex (Author)
Corporate Author:	Walter de Gruyter & Co
Format:	eBook
Language:	English
Language Notes:	In English.
Published:	Ash Shariqah : Bentham Science Publishers, [2012]
Subjects:	BUSINESS & ECONOMICS / Consumer Behavior. Consultancy & grants for businesses. Experimentation, Methodology, Consumer Mind, Consumer Behavior, Research methods, Marketing, New product and services development, Content optimization Electronic books.
Online Access:	Connect to the full text of this electronic book