Heirloom cultures and heritage branding : the creamy case of Icelandic skyr /

"Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as h...

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Bibliographic Details
Main Authors:	Valdimar Tr. Hafstein (Author), Jón Þór Pétursson (Author)
Format:	eBook
Language:	English
Published:	Cambridge, United Kingdom ; New York, NY: Cambridge University Press, 2026.
Series:	Cambridge elements. Elements in critical heritage studies.
Subjects:	Branding (Marketing) > Iceland > History. Cultured milk > Iceland > Marketing > History. Cultural property > Iceland. Stratégie de marque. branding. Branding (Marketing) Cultural property Iceland

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Call Number:		HF5415.12.I2 V35 2026
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HF5415.12.I2 V35 2026	Available