Decomposing Market Shares - Methodological Foundations and Empirical Application : An Empirical Analysis Exemplified by Market Shares of National Brands, Private Labels, and Retail Chains in Grocery Retailing /

This book presents both the methodological foundations and empirical applications of a decomposition approach developed by the author, which enables the comparative analysis of dependent variables within analytical models. This approach is compatible with various empirical methods, including regress...

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Bibliographic Details
Main Author: Brüggemann, Philipp
Format: eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2026.
Edition:1st ed. 2026.
Series:Jossey-Bass business & management series.
Subjects:

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Call Number: HD45 .B7 2026
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