The platform playbook : the marketer's guide to designing, scaling and leading platform growth /
"The Platform Playbook brilliantly captures the shift from linear marketing to ecosystem-led growth. For marketers building strategy and operations in a platform world, it offers the frameworks and clarity needed to harness technology, scale effectively and thrive." --Scott Brinker, Editor...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2026]
|
| Subjects: |
Purchase on Demand
| Call Number: |
HF5415.1265 .H45 2026 |
|
|---|---|---|
| Notes: |
This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item will take 5-10 business days to arrive. |
|
| Call Number | Status | Get It |
| HF5415.1265 .H45 2026 | Available | |