The corporate gaze : the impact of data collection on consumer behaviour /

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze...

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Bibliographic Details
Main Author: Lefkeli, Deniz (Author)
Format: eBook
Language:English
Published: Cham : Palgrave Macmillan, [2026]
Subjects:

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Call Number: HD38.7 .L44 2026
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