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The illusion of choice : 16 1/2 psychological biases that influence what we buy /

Every day, people make hundreds of choices. Many of these are commercial. What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, p...

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Bibliographic Details
Main Author:	Shotton, Richard (Author)
Format:	Book
Language:	English
Published:	Petersfield, Hampshire, UK : Harriman House, [2023].
Subjects:	Consumers > Psychology. Influence (Psychology) Economics > Psychological aspects. Consumer behavior. Marketing. Choice (Psychology)

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