The illusion of choice : 16 1/2 psychological biases that influence what we buy /
Every day, people make hundreds of choices. Many of these are commercial. What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, p...
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Bibliographic Details
| Main Author: |
Shotton, Richard
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
Petersfield, Hampshire, UK :
Harriman House,
[2023].
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| Subjects: | |
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