The illusion of choice : 16 1/2 psychological biases that influence what we buy /
Every day, people make hundreds of choices. Many of these are commercial. What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, p...
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| Format: | Book |
| Language: | English |
| Published: |
Petersfield, Hampshire, UK :
Harriman House,
[2023].
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| Summary: | Every day, people make hundreds of choices. Many of these are commercial. What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. |
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| Physical Description: | ix, 206 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references (pages 193-195) and index. |
| ISBN: | 9780857199744 0857199749 |