Market signals from online behavior /
What do social media trends, Google searches, and online chatter reveal about consumer behavior? And, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, ag...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
West Lafayette, Indiana :
Purdue University Press,
2025.
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| Series: | Consumer Corner ;
4 |
| Subjects: |
Table of Contents:
- Introduction : markets signals from online behavior
- A brief history of the internet
- Is online media sentiment a performance measure you should consider?
- Social media's positive perception of animal agriculture at agricultural fairs
- The social life of food in a digital world - a case of the incredible edible egg
- Online media surveillance for the public (greater) good?
- Online media analytics in agribusinesses (or lack therof)
- Documenting potential for online media analytics in top seed industry agribusinesses
- Media about you is happening with or without you, agribusinesses
- #FoodSafety in online media space
- Everything is online, even your groceries
- Did you know that flour is raw?
- What was on the chopping block for Easter 2022
- #Halloween through the years
- We are all a bunch of liars
- #BabyFormula
- Grappling with evolving consumer demands for environmental attributes
- Do you enjoy your "fall back" to standard time?
- The Google search bar knows a lot about you (and me, and everyone!)
- Unspoken records of cyber Monday amid black Friday buzz
- Limited edition and seasonal foods
- New drinks are all the rage, but they aren't boozy anymore
- Conclusion: marget signals from online behavior.