Market signals from online behavior /

What do social media trends, Google searches, and online chatter reveal about consumer behavior? And, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, ag...

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Bibliographic Details

Main Authors:	Olynk Widmar, Nicole J. (Author), Smith, Michael L. (Author), Robinson, Erin (Author)
Format:	Book
Language:	English
Published:	West Lafayette, Indiana : Purdue University Press, 2025.
Series:	Consumer Corner ; 4
Subjects:	Consumer behavior. Markets. Marketing research.