Cover Image

Market signals from online behavior /

What do social media trends, Google searches, and online chatter reveal about consumer behavior? And, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, ag...

Full description

Bibliographic Details
Main Authors:	Olynk Widmar, Nicole J. (Author), Smith, Michael L. (Author), Robinson, Erin (Author)
Format:	Book
Language:	English
Published:	West Lafayette, Indiana : Purdue University Press, 2025.
Series:	Consumer Corner ; 4
Subjects:	Consumer behavior. Markets. Marketing research.

Similar Items

Consumer behavior and marketing action /
by: Assael, Henry
Published: (1987)

Critical marketing studies /
Published: (2009)

Consumer behavior /
by: Engel, James F.
Published: (1990)

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
by: Bearden, William O., 1945-
Published: (1999)

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
by: Bearden, William O., 1945-
Published: (1993)

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Published: (2011)

Critical marketing : contemporary issues in marketing /
Published: (2008)

Rethinking consumer data and behavior /
by: Widmar, Nicole J. Olynk
Published: (2026)

Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.
by: Peter, J. Paul
Published: (2002)

Marketing innovation strategies and consumer behavior /
Published: (2024)

Contemporary marketing and consumer behavior : an anthropological sourcebook /
Published: (1995)

Handbook of consumer behavior /
Published: (1991)

Consumer behavior : a strategic approach /
by: Assael, Henry
Published: (2004)

Market opportunity analysis : text and cases /
Published: (2006)

Buyer behavior in marketing strategy /
by: Howard, John A.
Published: (1994)

Consumer behavior in marketing strategy /
by: Howard, John A.
Published: (1989)

Consumer behavior and the practice of marketing /
by: Runyon, Kenneth E.
Published: (1977)

Why people buy things they don't need : understanding and predicting consumer behavior /
by: Danziger, Pamela N.
Published: (2004)

Marketing as social behavior : a general systems theory /
by: Sirgy, M. Joseph
Published: (1984)

Consumer behavior knowledge for effective sports and event marketing /
Published: (2011)

Psicología y marketing : contribuciones al posicionamiento de la psicología /
by: Calviño, Manuel, 1951-
Published: (1999)

Online consumer behavior : theory and research in social media, advertising, and e-tail /
Published: (2012)

Markets we thought we knew /
by: Widmar, Nicole J. Olynk, et al.
Published: (2025)

Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping /
by: Graves, Philip
Published: (2010)

Instructor's manual to accompany Consumer behavior and the practice of marketing /
by: Runyon, Kenneth E.
Published: (1980)

Targeting the trendsetting consumer : how to market your product or service to influential buyers /
by: Zandl, Irma
Published: (1992)

Ethnography for marketers : a guide to consumer immersion /
by: Mariampolski, Hy
Published: (2006)

Consumer behavior : human pursuit of happiness in the world of goods /
by: Avery, Jill
Published: (2010)

Consumer behavior : conceptual foundations /
by: Kerby, Joe Kent, 1933-
Published: (1975)

Behavioral models for market analysis : foundations for marketing action /
Published: (1977)

Beyond mind games : the marketing power of psychographics /
by: Piirto, Rebecca, 1958-
Published: (1991)

The future consumer /
by: Feather, Frank, 1943-
Published: (1994)

Consumer research : introspective essays on the study of consumption /
by: Holbrook, Morris B.
Published: (1995)

Effective marketing : creating and keeping customers in an e-commerce world /
by: Zikmund, William G.
Published: (2002)

Convergence marketing : running with the centaurs /
by: Wind, Yoram
Published: (2002)

The laws of choice : predicting customer behavior /
by: Marder, Eric, 1925-
Published: (1997)

An introduction to sampling for marketing research.
Published: (2020)

Adventures in misplaced marketing /
by: Rotfeld, Herbert Jack, 1950-
Published: (2001)

An introduction to agent-based modeling for consumer behavior.
Published: (2020)

Consumer life styles and their relationship to market behavior regarding household furniture /
by: Good, W. S. (Walter S.)
Published: (1970)