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The marketing of academic, national and public libraries worldwide : marketing, branding, community engagement /

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement libra...

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Bibliographic Details
Main Authors: Baker, David, 1952- (Author), Lo, Patrick (Author)
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Cambridge, MA : Chandos Publishing, 2024.
Subjects:
Academic libraries > Marketing.
Public libraries > Marketing.
National libraries > Marketing.
Libraries > Public relations.
Bibliothèques > Relations publiques.
Electronic books.
Online Access:Connect to the full text of this electronic book

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