The marketing of academic, national and public libraries worldwide : marketing, branding, community engagement /

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement libra...

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Bibliographic Details

Main Authors:	Baker, David, 1952- (Author), Lo, Patrick (Author)
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Cambridge, MA : Chandos Publishing, 2024.
Subjects:	Academic libraries > Marketing. Public libraries > Marketing. National libraries > Marketing. Libraries > Public relations. Bibliothèques > Relations publiques. Electronic books.
Online Access:	Connect to the full text of this electronic book