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Case studies on food experiences in marketing, retail, and events /

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies o...

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Bibliographic Details
Corporate Author: ScienceDirect (Online service)
Other Authors: Doppler, Susanne (editer.), Steffen, Adrienne (editer.)
Format: eBook
Language:English
Published: Duxford : Woodhead Publishing, 2020.
Series:Woodhead Publishing series in consumer science and strategic marketing.
Subjects:
Food > Marketing > Case studies.
Food industry and trade > Case studies.
Customer relations > Case studies.
Customer relations
Food industry and trade
Food > Marketing
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book

Internet

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Call Number: HD9000.5
 
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HD9000.5 Available