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Case studies in the beer sector /

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several co...

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Bibliographic Details
Corporate Author: ScienceDirect (Online service)
Other Authors: Capitello, Roberta (Editor), Maehle, Natalia (Editor)
Format: eBook
Language:English
Published: San Diego : Elsevier Science & Technology, [2021]
Series:Woodhead Publishing series in consumer science and strategic marketing.
Subjects:
Beer industry > Management > Case studies.
Bière > Industrie > Gestion > Études de cas.
Electronic books.
Case studies
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Call Number: HD9397.A2
 
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HD9397.A2 Available