A fast and frugal finance : bridging contemporary behavioural finance and ecological rationality /

A Fast and Frugal Finance: Bridging Contemporary Behavioural Finance and Ecological Rationality adds psychological reality to classical financial reasoning. It shows how financial professionals can reach better and quicker decisions using the 'fast and frugal' framework for decision-making...

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Bibliographic Details

Main Authors:	Forbes, William, 1959- (Author), Igboekwu, Aloysius Obinna (Author), Modarres-Mousavi, Shabnam (Author)
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	London, United Kingdom ; San Diego, CA, United States : Academic Press, [2020]
Series:	Perspectives in behavioral economics and the economics of behavior.
Subjects:	Finance > Psychological aspects. Finance > Decision making. Finances > Aspect psychologique. Finances > Prise de décision. Finance > Decision making Finance > Psychological aspects Electronic books.
Online Access:	Connect to the full text of this electronic book