APA (7th ed.) Citation

ScienceDirect (Online service), Dubé, J. H., & Rossi, P. E. (2019). Handbook of the economics of marketing. Elsevier Science & Technology.

Chicago Style (17th ed.) Citation

ScienceDirect (Online service), Jean-Pierre H. Dubé, and Peter E. Rossi. Handbook of the Economics of Marketing. San Diego: Elsevier Science & Technology, 2019.

MLA (9th ed.) Citation

ScienceDirect (Online service), et al. Handbook of the Economics of Marketing. Elsevier Science & Technology, 2019.