Handbook of the economics of marketing. Volume 1 /

Bibliographic Details

Corporate Author:	ScienceDirect (Online service)
Other Authors:	Dubé, Jean-Pierre H. (Editor), Rossi, Peter E. (Peter Eric), 1955- (Editor)
Format:	eBook
Language:	English
Published:	San Diego : Elsevier Science & Technology, 2019.
Subjects:	Marketing. marketing. Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book