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Coffee consumption and coffee industry strategies in Brazil : a volume in the consumer science and strategic marketing series /

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailin...

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Bibliographic Details
Corporate Author: ScienceDirect (Online service)
Other Authors: Almeida, Luciana Florêncio de (Editor), Spers, Eduardo Eugenio (Editor)
Format: eBook
Language:English
Published: Oxford : Woodhead Publishing, 2020.
Series:Woodhead Publishing series in consumer science and strategic marketing.
Subjects:
Coffee industry > Brazil.
Coffee industry > Brazil > Marketing.
Café > Commerce > Brésil.
Coffee industry
Brazil
Electronic books.
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Call Number: HD9199.B7
 
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