Proactive Marketing for the New and Experienced Library Director /

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they...

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Bibliographic Details

Main Authors:	Goldsmith, Melissa (Author), Fonseca, Anthony (Author)
Corporate Authors:	ScienceDirect (Online service), Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Chandos Publishing, 2014.
Edition:	1st edition.
Subjects:	Marketing. Consumer behavior. Consommateurs > Comportement. marketing. Consumer behavior Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book