Practical guide to comparative advertising : dare to compare /
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers th...
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Bibliographic Details
| Main Authors: |
Corbin, Ruth M.
(Author),
Bleibaum, Rebecca N.
(Author),
Jirgal, Tom
(Author),
Mallen, David
(Author),
Dongen, Christine A. Van
(Author) |
|---|
| Corporate Author: |
ScienceDirect (Online service) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London, United Kingdom :
Academic Press, and imprint of Elsevier,
[2019]
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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