Methods in consumer research. Volume 2, Alternative approaches and special applications /

"Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts con...

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Bibliographic Details

Corporate Author:	ScienceDirect (Online service)
Other Authors:	Ares, Gaston (Editor), Varela, Paula (Editor)
Format:	eBook
Language:	English
Published:	Duxford, United Kingdom : Woodhead Publishing, [2018]
Series:	Woodhead Publishing in food science, technology, and nutrition.
Subjects:	Consumers > Research. Consumer behavior. Consommateurs > Recherche. Consommateurs > Comportement. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Consumer behavior Consumers > Research Electronic books.
Online Access:	Connect to the full text of this electronic book