Social media in the marketing context : a state of the art analysis and future directions /

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that...

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Bibliographic Details

Main Authors:	Plume, Cherniece J. (Author), Dwivedi, Yogesh Kumar (Author), Slade, Emma L. (Author)
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Amsterdam : Chandos Publishing, [2017]
Series:	Chandos social media series.
Subjects:	Social media. Marketing. Social Media Marketing Médias sociaux. social media. marketing. PSYCHOLOGY > Social Psychology. Social media Electronic books.
Online Access:	Connect to the full text of this electronic book