Business intelligence strategy and big data analytics : a general management perspective /

Includes exercises and case studies with road-tested advice, this book provides ideas for improving the business performance of one's company or business functions, and emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies. --

Bibliographic Details

Main Author:	Williams, Steve (Author)
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Cambridge, MA : Morgan Kaufmann is an imprint of Elsevier, 2016.
Subjects:	Business intelligence. Big data. Données volumineuses. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Big data Business intelligence Informatiemanagement. Electronic books.
Online Access:	Connect to the full text of this electronic book