Knowledge management for sales and marketing : a practitioner's guide /

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents...

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Bibliographic Details

Main Authors:	Young, Tom, 1955- (Author), Milton, N. J. (Nick J.) (Author)
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Oxford : Chandos Publishing, 2011.
Series:	Chandos knowledge management series.
Subjects:	Knowledge management. Strategic planning. Knowledge Management Gestion des connaissances. Planification stratégique. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Knowledge management Strategic planning Electronic books.
Online Access:	Connect to the full text of this electronic book