Cover Image

Cases in marketing financial services /

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.

Bibliographic Details
Corporate Authors: ScienceDirect (Online service), Chartered Institute of Marketing
Other Authors: Ennew, Christine, Watkins, Trevor, Wright, Mike, 1952-2019
Format: eBook
Language:English
Language Notes:English.
Published: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993.
Series:Marketing series. Student.
Subjects:
Financial services industry > Marketing > Case studies.
BUSINESS & ECONOMICS > Finance.
Financial services industry > Marketing
Financiële instellingen.
Diensten.
Marketing.
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.
Physical Description:1 online resource (vi, 288 pages) : illustrations
Bibliography:Includes bibliographical references (pages 280-285) and index.
ISBN:9781483105772
1483105776