Cases in marketing financial services /

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.

Bibliographic Details
Corporate Authors:	ScienceDirect (Online service), Chartered Institute of Marketing
Other Authors:	Ennew, Christine, Watkins, Trevor, Wright, Mike, 1952-2019
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993.
Series:	Marketing series. Student.
Subjects:	Financial services industry > Marketing > Case studies. BUSINESS & ECONOMICS > Finance. Financial services industry > Marketing Financiële instellingen. Diensten. Marketing. Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

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