The other 51 weeks : a marketing handbook for librarians /
The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of ident...
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| Format: | eBook |
| Language: | English |
| Published: |
Wagga Wagga, New South Wales :
Centre for Information Studies,
2006.
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| Edition: | Revised edition. |
| Series: | Topics in Australasian library and information studies ;
no. 25. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
Z716.3 |
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| Call Number | Status | Get It |
| Z716.3 | Available | |