The Chinese consumer market : opportunities and risks /

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in Englis...

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Bibliographic Details

Main Author:	Tang, Lei
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Oxford [England] ; Cambridge [England] : Chandos Publishing, 2009.
Series:	Chandos Asian studies series.
Subjects:	Marketing > China. Consumption (Economics) > China. Marketing > Chine. Société de consommation > Chine. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Consumption (Economics) Marketing China Marknadsföring > Kina. Marknadsanalys > Kina. Electronic books.
Online Access:	Connect to the full text of this electronic book