Short-cut to marketing the library /
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketi...
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| Format: | eBook |
| Language: | English |
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Oxford, England :
Chandos Publishing,
2008.
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| Series: | Chandos information professional series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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